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Author: Kristie Lorette
Number of Pages: 288 pages
Published Date: 17 Dec 2010
Publisher: Atlantic Publishing Co
Publication Country: Ocala, United States
Language: English
ISBN: 9781601381392
Download Link: Click Here
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In the National Book Award winning "Let the Great World Spin, "Colum McCann thrilled readers with a marvelous high-wire act of fiction that "The New York Times Book Review "called" " an emotional tour de force. Now McCann demonstrates once again why he is one of the most acclaimed and essential authors of his generation with a soaring novel that spans How to Use the Equity in Your Home or Business Today to Invest for Tomorrow free download pdf continents, leaps centuries, and unites a cast of deftly rendered characters, both real and imagined. Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He s studied why "New York Times "articles make the paper s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

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